When are we going to realize that if men are not moral markets can’t be. The idea of markets, of freedom in general, are moral, but their operation will only be as moral as the people who use them. Free markets don’t make men moral; moral men make free markets.
I support free markets, but just because we are a capitalist country doesn’t mean we are fated to allow the market to dictate all our choices, or that we should leave God’s work up to the “Invisible Hand.” “We are His workmanship, created for good works in Christ.” He called us, His disciples, to be his hands in this world, not a system. We can do that by establishing an economic and political system that maximizes freedom, but not by pretending the system creates morality.
The moral life is not one of striving; rather, it is one of surrender, surrender to the Lordship of Christ, over men and markets.
This does not mean government has to replace markets. There are other, self-imposed, alternatives to government intervention, but the advertising paradigm and profit maximization are so pervasive and accepted that no one will seriously consider challenging them.
I listen to a listener supported radio station; Hillsdale College which refuses to accept any government money; bookstores that refuse to sell porn even though it would sell well, a small businessman who refuses to take the money and run when a big company wants to buy him out and close him down, there are many examples of people voluntarily not doing something even though doing so would turn a bigger profit.
Once people stop making choices based on principles other than profits then they cease to be free markets and we become slaves to them.